How to Write Emails That Get Opened, Read, and Clicked

Email marketing is still one of the most powerful tools in your digital toolbox—as long as you know how to use it. When done right, your email list becomes more than just a group of subscribers… it becomes your most loyal audience, your most consistent buyers, and your best chance at recurring income.

In this blog post, you’ll learn the essential email marketing strategies that help you:

• Increase open rates with killer subject lines
  
  

• Write emails that actually get read
  
  

• Boost your click-through and conversion rates
  
  

• Engage your audience without overwhelming them
  
  

• And most importantly… sell without sounding like a pushy used car salesperson
  
  

Let’s dig in.

Think of your subject line as the front door to your email. If it’s boring, bland, or too salesy, guess what? Your email never gets opened.

✅ What makes a great subject line?

• Curiosity: “The one tool that doubled my traffic in 24 hours…”
  
  

• Urgency: “Only 6 hours left—don’t miss this”
  
  

• Value-driven: “Free template inside: My top-performing email funnel”
  
  

• Personalization: “Gary, this email is just for you”
  
  

🧠 Pro Tip: Try to keep it under 50 characters for mobile users. Use emojis only if it fits your brand voice—don’t overdo it.

You’re not writing a college essay. You’re writing to your new digital best friend.

Best Tonalities for Email Marketing:

• Conversational: Write like you talk. “Hey, quick tip for you today…”
  
  

• Helpful: Be the person who solves problems.
  
  

• Confident (but not cocky): You're the expert. Own that energy.
  
  

• Occasionally humorous: A dad joke never hurt anyone. 😉
  
  

• Relatable: Share a quick story or pain point they know all too well.
  
  

Avoid sounding robotic, corporate, or too formal unless that’s part of your brand identity. (And even then, loosen up a bit.)

📬 Step 3: Email Structure That Drives Action

Once they open your email, you have just a few seconds to keep them reading. Here’s a structure that works like magic:

✅ Email Structure Blueprint:

• Hook (First 1-2 sentences)
  Grab attention. This could be a question, a bold statement, or a story.
  
  

• Value (The meat)
  Deliver something useful—tips, a tool, a resource, a story with a lesson.
  
  

• Soft Pitch (Lead into your offer)
  Segue into the solution or offer without sounding like a walking sales ad.
  
  

• CTA (Call to Action)
  Be crystal clear on what you want them to do.
  Example: “Click here to get the free checklist now.”
  
  

P.S. Section
This is where the magic sometimes happens. More on that below 👇

Here’s the golden rule: Every email should either educate, entertain, or inspire.

If your subscribers feel like all you do is sell, they’ll unsubscribe faster than a Netflix free trial canceler.

Smart Ways to Offer Value:

• Share behind-the-scenes lessons or insights
  
  

• Give away checklists, cheat sheets, or templates
  
  

• Highlight your favorite tools (with your affiliate links, of course 😉)
  
  

• Share success stories or case studies
  
  

• Answer frequently asked questions
  
  

When you consistently offer value, you build trust. And trust leads to sales. Every. Single. Time.

There’s no one-size-fits-all answer here, but here are general best practices:

Best Days to Send:

• Tuesday, Wednesday, Thursday tend to get the best open rates
  
  

Best Times to Send:

• Between 9am–11am or 1pm–3pm (your audience may vary—test and track!)
  
  

Frequency:

• Minimum: 1 email per week (stay top of mind)
  
  

• Optimal for engagement: 2–3 emails per week (mix value + light selling)
  
  

• Max: Daily (only if your content is highly valuable or part of a sequence)
  
  

Consistency beats frequency. If you can only commit to one great email a week—do that.

Your email needs to have one clear action you want your reader to take. That might be:

• Clicking a link
  
  

• Downloading a resource
  
  

• Watching a video
  
  

• Booking a call
  
  

• Buying something
  
  

🔑 Tip: Don’t bury your CTA in a sea of text. Make it stand out. Use buttons or bold text. Repeat it at the end if needed.

Oh yes, the P.S. is your secret weapon. Believe it or not, it’s one of the most-read parts of your email.

When to use a P.S.:

• Reinforce your main message
  
  

• Add urgency or scarcity
  
  

• Restate your CTA in a friendly way
  
  

• Mention a bonus, deadline, or exclusive deal
  
  

• Add a personal touch (“P.S. Hit reply and tell me your biggest struggle—I'd love to help.”)
  
  

Why it works: Skimmers read it. Curious minds love it. And it often converts better than the rest of the email.